The equine industry here in the UK is booming and it’s unlikely to change in the foreseeable future. It’s hardly surprising considering that there are reportedly in the region of up to 4.3 million horse riders living and working in Great Britain currently. Servicing the needs of all of these horse riding enthusiasts is a network of small businesses which supply everything from equine supplements to lunge cavessons. In amongst the small businesses out there competing in this highly competitive retail area is ‘Oakfield Saddelry’, operating offline and online from their website ‘Oakfield Direct’.

Oakfield Direct Homepage

To diversify the customer base of Oakfied Saddelry’s physical shop-front the company has taken up measures to move online and have created a wonderful and well-stocked online store at ‘www.oakfield-direct.co.uk‘.

The Oakfield Direct website is comprehensive, covering the full range of essentials to properly look after and care for your horse. The selection of equestrian equipment available includes products for both children and adults, as the people behind Oakfield Direct realise that horse riding is a passion which flows through and appeals to all generations. In addition to the riding staples Oakfield Direct also stocks an excellent selection of country focussed products, products like footwear which can be used for a range of countryside activities and pursuits.

The website offers an excellent user experience, with an easy to navigate structure and intuitive layout. The ‘Quick Shop’ function allows users to effortlessly refine their search by a specific brand, so if you’re looking for Hunter wellies for example, you can select ‘Hunter’ in the ‘Quick Shop’ and you’ll be presented with the items from Hunter that are available in that category.

If horse riding is a hobby of yours or if you want to take inspiration from innovative website navigation designs then a visit to Oakfield Saddelry’s website is a must.